If I had the time to get coffee with every up and coming photographer my heart would be so full and happy. But I wanted to be able to help and offer a little wisdom even though coffee dates are sadly not an option.
This is the second part of a monthly series that I am really excited about. Last month we talked about cultivating a habit of learning and gave all my resources!
Today we are chatting about another fundamental element to getting started knowing that you are running a business.
Yes. It's true. Even if you didn't know it.
I didn't know it at first. I just thought I was living my dream and getting paid for it.
The truth is if you are trying to be a wedding photographer, you are trying to run a business.
I love what jasmine star says about this:
"You are not a photographer that has a business. You are a business owner that can use a camera."
This might be hard for some of you to swallow. You might be thinking indignantly, "But I am artists! Photography my passion and I will always be a photographer first!"
My reply to that is: then you have an expensive hobby and your business will fail.
I know that is harsh but it is the truth. I had a hard time reconciling this too because being a photographer is so a part of who I am. But I had to realize something else important, I am not my business and photography is not my identity (this has majorly important ramifications on your business but we will get into that in another post).
Did you know that 50% of small business fail within the first 2 years and 80% fail within the first five?
That means that 80% of the wedding photography business out there will not be standing alongside me in 5 years. This makes me SO SAD.
The main reason why people fail is that they spend all of their time working in their business and no time working on it. If their business doesn't fail because of more entrepreneurial skills it will fail because of poor management aka burn out.
Do you want this to be you?
I didn't think so.
But there is no need to panic if you don't have a business degree. However, you do need to get your head in the game by switching your mindset from just photographer to someone who owns a photography business. And get educated. There are so many free resources and incredibly helpful books out there.
Set some time aside this week (and every week) to learn about business.